Diversified — Infocomm 2026

Attendees at InfoComm 2026 left Diversified's stand with their own soccer player card, generated from a single photo and styled in the company's own colors.

Client: Diversified
Event: InfoComm 2026, in partnership with AVIXA
Location: Booth N8063, North Hall, Las Vegas Convention Center
Date: 17-19 June 2026

The Challenge: Give a Sports Stand Something to Take Home

Diversified partnered with AVIXA on The Pitch, a sports-inspired experience running through InfoComm. The stand already had a mock locker room and props for photos. What it was missing was an output attendees would keep and share.

Diversified came to us with a clear list:

• A soccer-themed output styled as a player trading card.

• Diversified branding across the interface and every image.

• Sharing by QR code, with email capture on the guest's own device.

• Fixed, prepaid usage so nothing billed open-ended after the show.

The Solution: "The Pitch" Player Cards

Guests typed their name, then picked striker, midfielder or goalie. That choice drove the pose, the stats printed on the card and the frame around it. We put the Diversified logo on the shirt, dropped the IC26 stamp onto the ball, and worked flags into the stands so the scene read as an international tournament without going anywhere near FIFA marks. Getting a real client logo onto an AI-generated kit is a problem we've written about at length.

The card followed Diversified's palette, sky blue through to midnight blue, over a dark navy border with motion blur and a stadium glow. Its footer carried the company tagline, One Partner. Infinite Possibilities., alongside the website. Delivery was digital only. One booth ran on N8063 with an attendant, backed by a live gallery URL and a printed QR code out on the pitch as overflow when the kiosk queued. Diversified ran their own gallery screen elsewhere in the activation to pull people across, and a second static QR covered an off-site evening on the Wednesday.

Why It Worked

The theme was built to order rather than picked off a shelf. We've been building custom AI themes since 2024, so a soccer concept carrying a client's kit, a show stamp and a bespoke card frame is a known quantity here. The pose, stats and frame for each position were specified, built and reviewed inside the run-up to the show. That library of prior builds is what makes the turnaround possible, from Ondaro's cards at ServiceNow Knowledge to this one.

Commercially, everything was settled before the doors opened. Usage was prepaid and fixed, so Diversified knew what the activation cost whatever happened across the three days. Trade show budgets get signed off months ahead, and an experience that can quietly overrun its number is a problem for the person who signed it off.

Position selection was the other decision that paid off. Letting someone choose goalie or striker turns a photo into a claim about themselves, and it gives the card a reason to exist beyond the picture.

Conclusion

Diversified had the fan zone, the locker room and the props. We supplied the thing people wanted to walk away with: a card carrying their name, their position and their stats.

Las Vegas rewards stands that give attendees a reason to stop, as Visit Pittsburgh found at IMEX, and it's why we keep building AI trading cards for exhibitors working a busy hall.