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InIn early January, we escaped the cold English winter and headed to the slightly warmer climate of San Diego for the PCMA Conference to showcase our AI photo booth.
We were delighted to present “Going Viral: Let Your Attendees Build Your Brand For You!” - a session focused on how organisers and brands can create unique, socially shareable moments through personalised generative AI at events.
Importantly, our Generative AI Experience - the Snapmatix AI Photo Booth - was hand-picked by PCMA for attendees to try out in simulated event scenarios.
No sponsors. No pay-to-play. No sales pitches.
Through the engaging half hour we covered off:
- The types of AI Photo Booths available in the event market today - along with their upsides and downsides
- Why is this content valuable to your audience? - an overview of the psychology behind ‘the century of self’
- The Viral AI Moments of 2023 - who can forget the Balenciaga wearing Pope
- The Keys to Success for Brands, Events or Destinations in building engaging, socially shareable content that deliver value - that’s a little too long to summarise here!
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I did start to go into the detail rabbit hole with the technical aspects of the process, like with the diagram below:
When really all anyone wanted to know was this:
Technical demos followed, which ended up being non-stop for 2 days.
Hands on ai photo booth demos at PCMA Convening Leaders
With the imminent launch of our Gen 2 AI offering around the corner (Feb 2024), the pace is only going to increase with personalized generative AI experiences, and we are getting ready for that in 2024!
We also cannot but mention the other amazing tech companies that made up the tech playground rounding off complementary elements of the technical event delivery solutions for events:
- Klik by Bizzabo — wearable tech for events
- JabberYak — networking tools
- Joi.events — event planning and scheduling software
- Popshap — touchscreen kiosks
- Simpl.AR — web-based augmented reality activations
- Zenus — facial analysis
- Wordly — AI translation and captioning
We’d also like to thank Visit Pittsburgh for sponsoring the session and Spark Event Collective for organizing the Tech Playground.
AND we made it to the day 2 official recap video!
It’s not quite 15 minutes of fame, but we’ll take it.
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Snapmatix delivers AI-powered photo and video experiences that spark conversation. Drive engagement and brand visibility with shareable, user-generated content.
