AI Video Booths - a fad or the next step in brand engagement?

We’ll be honest: we were sceptical about AI video

Not because the technology wasn’t impressive, but because our core clients, particularly in the corporate and B2B space, didn’t seem to want it. The focus was always on high-quality stills, instant delivery and frictionless UX. AI video booths felt more like a festival gimmick than a serious engagement tool for brand activations.

But that has now changed.

What’s shifted in the AI photo booth corporate event market?

In early 2025, we started seeing a new pattern:

Corporate clients, particularly in finance, technology and professional services, began asking not only for images but also for motion content that felt elevated, personalised and on-brand. Not TikTok trends. Not “deepfake celeb” clips. Just short, polished AI-generated loops featuring a guest’s likeness, crafted to feel like a natural extension of the brand story.

That was when we decided it was time to face reality and take action.

‍

Introducing Snapmatix’s AI Video Booth for Brand Activations

Launching in Q3 2025, our AI Video Booth captures each guest portrait and transforms it into a short branded loop, delivered via email in around five minutes.

These are not noisy overlays or clunky animations. Each video is:

• Personalised to the guest’s likeness
• Styled to match your brand’s aesthetic, including logos, tone and motion graphics
• Optimised for social sharing and event screens

And crucially, it works within the same Snapmatix pipeline as our AI photo booth experience. No extra setup, no separate staff and no hardware complications.

Why it’s working now

1. Motion = Engagement
Still photos are excellent, but video drives even more visibility. LinkedIn is prioritising them, let alone Instagram, WhatsApp and beyond. Corporate guests are just as happy to show off a slick five-second clip as they are a headshot.

2. Brand Control
Snapmatix’s video workflows are an extension of our custom AI photo booth pipeline, designed for brand teams rather than just creators. Motion remains subtle, elegant and fully ownable.

3. One Flow, Many Outputs
Photos, videos, trading cards and gallery displays all run through the same booth flow. The only change is that guests enter their email to receive their video once it is ready.

‍

Final Thought: We Were Right to Wait

We are glad we didn’t rush into video when the format was still immature. We have seen others struggle with low-resolution outputs, clunky rendering times and disappointing results.

Now, by incorporating the latest models into our styling pipeline, we are proud to say that the Snapmatix AI Video Booth is ready for prime time. And it is already powering some of the most engaging event content we have ever seen.

‍

‍