Case Study: Generative AI Photo Booth Roadshow for Leading US Tech Company
Client: Confidential (USA-based Tech Company)
Timeline: March 2025 – July 2025
Activation Type: AI Photo Booth Roadshow
Region: North America
The Brief
In January 2025, a long-standing client picked up the phone with a classic curveball:
"We've got an 8-city Q1 roadshow across North America. And we need a quote and sign-off today."
Challenge accepted.
Within four hours, we prepped an estimate, secured internal approvals, and kicked off planning. Thanks to a strong network of trusted US partners and years of delivering cross-continental activations, we were confident we could handle the curveballs ahead.
By the following week, the client had extended the project to cover Q2 as well, doubling the scope and confirming their confidence in the experience we were building together.
The Activation
At the core of both roadshows was a branded AI Photo Booth, delivering real-time image generation across a mix of custom themes aligned with the client’s brand, as well as a selection of proven off-the-shelf creative options.
Each booth was:
- Fully installed and staffed by our trusted local crews
- Adaptable to venue sizes and footfall volumes
- Branded with custom overlays and messaging
- Optimized for social sharing and physical printing
Roadshow Footprint
Q1 + Q2 Roadshow Cities:
- Toronto
- Portland
- Los Angeles
- Nashville
- Fort Lauderdale
- New York City
- Washington DC
- St. Louis
- Salt Lake City
- Miami
- Newark
- Pittsburgh
- Raleigh
- San Antonio
Delivery at Scale
Across both quarters, we handled:
- Local supplier sourcing and staffing - OR onsite by our team based in Las Vegas
- Onsite setup, live booth operation, and teardown
- Real-time support for client teams on the ground
This approach enabled cost-effective deployment in every city, often without the need for added flights, freight, or hotel costs. Leveraging local partnerships meant we could scale rapidly while maintaining consistency.
After this project, we’ve got a LOT of the USA covered, and our on-the-ground network is stronger than ever.
Why It Worked
- Speed: From brief to kickoff in under 24 hours
- Scalability: Local teams, central management
- Engagement: Creative flexibility with consistently high user delight
- Trust: The client came back immediately for round two
USA Operations
This roadshow reinforced the value of our USA base in Las Vegas. Centrally located, it's allowed us to offer fast, cost-effective coverage across the country - from coast to coast.
