Case Study: Personalised Football Trading Cards for Lenovo Accelerate London
Client: Lenovo
Agency: TBA PLC
Event Date: June 2025
Venue: InterContinental Hotel, London
Overview
To highlight Lenovo’s announcement as an Official FIFA Technology Partner—a top-tier sponsorship category - TBA PLC and Snapmatic collaborated on a bespoke, high-impact brand activation at Lenovo Accelerate London.
The goal was to celebrate Lenovo’s global technology leadership through an experience that combined AI innovation, sports culture, and personalisation at scale.
The Experience
Attendees were invited to create their own AI Photo booth generated personalised football trading card, digitally and physically. In under a minute, guests could:
- Choose a visual theme: Retro, Modern, or Futurist
- Enter custom text for the their name
- Receive AI-generated image and stats based on their likeness
- Walk away with a professionally printed card, housed in a hardcover display case with a stand
To complete the immersive effect, the activation area featured custom backdrops and branding, while Snapmatic AI’s crew managed real-time generation, printing, and packaging.
"This brand brand activation was different to water bottles or branded pens - this was a tech-forward, hyper-personliased takeaway people proudly displayed on their desks."
Execution Highlights
- x2 AI Photo booths with dedicated high-speed print stations to meet high demand
- x3 Custom AI Football themes for users to select
- 800+ personalised trading cards printed and delivered in just 4 hours
- Fully staffed and seamlessly managed by Snapmatic AI's UK team
- Onsite support, quality control, and logistics handled for this premium brand experience
Engagement & Impact
These card were deployed as a digital and Physical takeaway. Their premium design and durable form factor meant they lived well beyond the event—proudly appearing on office desks and the mantel piece at home, creating ongoing visibility for both Lenovo Accelerate London and Lenovo’s landmark FIFA partnership.
"Unlike most event swag, these cards stuck around—sparking conversations and extending Lenovo’s brand presence long after the event."
A Partnership That Delivers
This activation marked another standout moment in the ongoing creative partnership between Lenovo and TBA PLC. From concept to execution, it reflected their shared commitment to innovation, quality, and guest experience.
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