Microsoft Ignite was the first time we ran the AI video booth anywhere. ShareGate asked what an attendee's Microsoft 365 superpower looked like, and the booth answered in a ten-second video, generated while they waited.
Client: ShareGate
Event: Microsoft Ignite 2025
Location: Moscone Center, San Francisco, USA
Date: November 2025
Theme: "What's your Microsoft 365 superpower?"
The challenge: a new format on a new brand look
ShareGate had run AI trading cards with us across three conferences already, at ESPC in Sweden, the Microsoft 365 Community Conference in Las Vegas and the European Collaboration Summit in Düsseldorf. Those turned attendees into ShareGate Heroes: pick a role, get a printed card with profession-specific joke stats and a hard-shell sleeve. It worked, so Ignite needed to do something the cards had not.
Two things made it harder than a repeat booking. ShareGate had a brand-new visual style, launched for this show, that the output had to match exactly. And video is not a photo: ten seconds of motion graphics per guest, generated at show-floor pace, is a different processing problem from a still image.
The solution: iPad in, video out, gallery on the wall
Capture ran on an iPad kiosk, which keeps the guest interaction to a single step. From there the guest got an on-screen QR code and their results on their own phone, ready to download and share. Each output was a ten-second looping video in a consistent crop, with typography and overlays built to ShareGate's new style rather than adapted from the old one.
A large-format LED gallery at the booth refreshed continuously with the latest results. That is the part that does the recruiting: people watch other people's videos and join the queue. This was the first deployment of our AI video booth, and it ran on rebuilt workflows made to handle video processing at that volume.
Why it worked
The format matched the question. "What's your Microsoft 365 superpower?" wants motion, and a still card cannot carry a superpower the way ten seconds of graphics can. Keeping capture to one tap on an iPad meant throughput stayed high while the output stayed complex, and the LED wall turned finished videos into the thing that pulled the next guest in. Running it for a client who already trusted the trading-card format is what made a first deployment a sensible risk on a show floor that size.
For the same idea driven by live data rather than a theme, see Qlik's All-Star cards at Qlik Connect.
