Will Power asks Canadians to leave a charitable gift in their will. We built a bilingual AI portrait experience that let someone see their own legacy portrait in seconds, in English or French, with the data capture the campaign's compliance rules required.
Client: Canadian Association of Gift Planners, Will Power campaign
Agency: Daughter Creative
Region: Canada, English and French Canadian markets
Launch: September 2025
The challenge: a national campaign in two languages, under compliance
Will Power is a national movement run by the Canadian Association of Gift Planners, with more than 550 charity and advisor partners behind it. Legacy giving is a hard thing to make immediate, and the campaign wanted a way to start the conversation rather than explain it. Three constraints shaped the build:
- Full bilingual delivery, English and French Canadian, not a translated afterthought.
- Canadian rules on personal data collection and privacy, met without turning the experience into a form.
- Traffic arriving from across the provinces at once, and continuing online after launch.
The solution: a legacy portrait, generated in seconds
We worked with Daughter Creative on a personalized legacy portrait built on our custom AI theme platform. A participant gave a photo and received a portrait styled in the Will Power campaign look, theirs specifically rather than a stock treatment. The interface ran fully localized in both languages.
Data capture went through an embedded Typeform flow built to Canadian requirements, the same integration approach we used for DogeOS at Korean Blockchain Week, where the capture step had to sit inside the experience rather than in front of it. The platform was built to carry simultaneous provincial activations and to keep running as an online campaign afterwards.
Why it worked
Legacy giving is abstract until it has your face on it. Putting the participant in the portrait made a distant idea personal in the only way that reliably works, by making it about them. Handling compliance inside the flow meant nobody had to choose between a good experience and a lawful one. And because the campaign ran online rather than at a single venue, it kept working after launch week, in both languages, without a crew on site.
The same approach scales to multi-market work: see the How to Train Your Dragon campaign, which ran one platform across six countries. The campaign itself lives at willpower.ca.
