Case Study: Legacy Portraits with AI for Will Power
Client: Canadian Association of Gift Planners – Will Power Campaign
Agency Partner: Daughter Creative
Region: Canada (English and French Canadian markets)
Launch: September 2025
The Challenge: Inspiring a Legacy Movement
The Will Power Campaign, led by the Canadian Association of Gift Planners, is a national movement encouraging Canadians to leave charitable gifts in their wills. With more than 550 charity and advisor partners across the country, the campaign needed an innovative way to spark conversations around legacy giving.
The challenge? Deliver an interactive, culturally sensitive, bilingual experience that could reach audiences in both English and French Canadian markets, while meeting strict compliance standards around data collection and user privacy.
The Solution: Personalized Legacy Portraits
Snapmatic partnered with creative agency Daughter Creative to design a Personalized Legacy Portrait experience. The goal was to use AI technology not just as a novelty, but as a way to make legacy giving personal, memorable, and shareable.
Key elements included:
- Custom AI Image Generation: Attendees received personalized “legacy portraits” that reflected their unique identity, styled with thematic branding from the Will Power campaign.
- Bilingual Engagement: The platform was fully localized in both English and French Canadian, ensuring accessibility across the country.
- Typeform Integration: A complex data capture flow was embedded using Typeform to align with Canadian market requirements for personal data collection and compliance.
- Scalable Platform: Built to handle high traffic across multiple provinces, the system supported simultaneous activations and ongoing online engagement.
The Results: Engagement With Meaning
Participants were able to:
- Create a personalised AI legacy portrait in seconds.
- Share their image online, spreading awareness of the Will Power campaign.
- Engage emotionally with the idea of legacy giving through a creative, memorable output.
For Will Power, the activation was more than a digital novelty. It became a storytelling tool, reinforcing the campaign’s message that anyone can leave a legacy.
Why It Worked
- Personalization at Scale: AI portraits gave participants a one-of-a-kind experience that felt meaningful.
- Seamless Compliance: Data capture and privacy requirements were met without adding friction to the user journey.
- Emotional Connection: By tying portraits to the concept of legacy, the campaign linked individual identity with charitable impact.
The Will Power AI Legacy Portrait activation demonstrated how AI can elevate non-profit and charity campaigns, turning abstract ideas like legacy giving into tangible, shareable, and personal experiences.
For Snapmatic, it showcased the versatility of AI photo booth technology - proving that beyond entertainment, it can drive awareness, compliance, and lasting brand engagement for causes that matter.
https://www.willpower.ca/legacy/
