Case Study: Lenovo F1 Fan Zone – Mobile-First AI Photo Booth Brand Activation in London
In July 2024, Snapmatix (formerly trading as Snapmatic AI in the UK) was proud to partner with TBA PLC to deliver a custom AI photo booth brand activation for Lenovo at the Formula 1 Fan Zone. This activation formed a central part of Lenovo’s engagement campaign, celebrating their role in supporting Formula 1 in the lead-up to the British Grand Prix at Silverstone.
Immersive F1-Themed Experiences
Set in the heart of London, the fan zone featured a suite of interactive experiences, including VR5 motion simulators and our AI driver filter photo booth, giving guests the opportunity to fully immerse themselves in the high-energy world of Formula 1.
Mobile-First AI Photo Booth Activation
What made this activation unique was its ‘no on-site hardware’ approach. Instead of a traditional photo booth setup, guests scanned a QR code to access the AI-powered experience directly on their own mobile devices. This mobile-first strategy eliminated queues, reduced the space required for the activation and gave participants complete flexibility in how they engaged with the brand.
Hyper-Personalised Branded Content
Each participant received a unique, hyper-personalised AI image of themselves as an F1 driver, complete with Lenovo branding. To further drive sharing and engagement, participants were also entered into a prize draw to win tickets to the Silverstone Grand Prix the following week.
Driving Engagement at Scale
This AI photo booth brand activation in London not only created an engaging and memorable experience but also reinforced Lenovo’s positioning within the world of Formula 1. By combining cutting-edge AI technology with a mobile-first delivery model, Snapmatix demonstrated how AI-powered event engagement can deliver high-impact results at scale.
