Virtual AI Photo Booth - Association

Case Study: AI-Powered Pre-Comms Campaign for ISPIM Innovation Conference – Viking Avatars

Boosting awareness before an event is crucial for any organiser. Driving registrations, sparking engagement and getting audiences excited in advance can make the difference between a standard show and a standout one.

To support the ISPIM Innovation Conference 2025, Snapmatix partnered with the organisers to design a custom AI theme that became the centrepiece of their social pre-comms campaign. The goal was to energise the innovation community, build buzz ahead of the event and amplify the conference online.

The AI Viking Creation Tool

We built a personalised AI avatar generator that transformed participants into AI Vikings, reflecting the conference’s host city of Bergen and its Nordic character. Delegates and community members were invited to “join the Viking tribe” by creating and sharing their own customised avatars.

This interactive tool gave ISPIM a unique hook to engage their audience before the conference even began, turning attendees into advocates while boosting visibility across social media.

Driving Attendance and Online Visibility

The campaign was a success, creating an engaging talking point in the lead-up to the event. The AI-powered activation not only encouraged registrations but also ensured ISPIM had an active and enthusiastic community ready to connect once the conference began.

By blending generative AI creativity with strategic pre-event communications, Snapmatix helped the organisers increase awareness, drive attendance and deliver an innovative conference experience that extended far beyond the venue itself.

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𝐈𝐒𝐏𝐈𝐌 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 - Join the Viking tribe! Many of you transformed into Vikings! Join them and create your own 𝐀𝐈 𝐕𝐢𝐤𝐢𝐧𝐠 here

Let’s gather at the 𝐈𝐒𝐏𝐈𝐌 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 from 15-18 𝐉𝐮𝐧𝐞 in Bergen.❗

The submission deadline is 7 𝐅𝐞𝐛𝐫𝐮𝐚𝐫𝐲! Don’t miss out and join us and 600 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬.

➡️ More information about the event: www.ispim-conference.com #ISPIM25‍#BeInBergen

‍Thanks to our partner @snapmatic.ai

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Special thanks to Sina Bünte from DigitalMind for leading this project!

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