Case Study: Generative AI Photo Booth Roadshow for Leading US Tech Company
Client: Confidential (USA-based Technology Company)
Timeline: March 2025 – July 2025
Activation Type: AI Photo Booth Roadshow
Region: North America
The Brief
In January 2025, a long-standing client picked up the phone with a classic curveball:
‘We’ve got an eight-city Q1 roadshow across North America. We need an AI booth. Locations are TBC. Themes are TBC. Oh, and we need a quote and sign-off today.’
Challenge accepted.
Within four hours we had an estimate prepared, approvals secured and planning underway. Thanks to a strong network of trusted US partners, and years of experience delivering cross-continental activations, we were confident we could handle whatever came next.
By the following week the client had doubled the project to include Q2 as well, confirming their confidence in the experience we were building together.
The Activation
At the heart of both roadshows was a branded AI photo booth, delivering real-time image generation across a mix of custom themes aligned with the client’s brand and a selection of proven off-the-shelf creative options.
Each booth was:
- Fully installed and staffed by our trusted local crews
- Adaptable to different venue sizes and visitor volumes
- Branded with custom overlays and messaging
- Optimised for both social sharing and physical printing
Roadshow Footprint
Q1 Roadshow Cities:
- Toronto
- Portland
- Los Angeles
- Nashville
- Fort Lauderdale
- New York City
- Washington DC
- St. Louis
Q2 Roadshow Cities:
- Salt Lake City
- Miami
- Newark
- Pittsburgh
- Raleigh
- San Antonio
Delivery at Scale
Across both quarters we managed:
- Local supplier sourcing and staffing, or on-site delivery from our Las Vegas base
- On-site setup, live booth operation and teardown
- Real-time support for client teams on the ground
This approach made deployment cost-effective in every city, often without the need for extra flights, freight or hotel costs. Leveraging local partnerships meant we could scale rapidly while keeping delivery consistent.
‘After this project, we’ve got a lot of the USA covered, and our on-the-ground network is stronger than ever.’
Why It Worked
- Speed: From brief to kick-off in under 24 hours
- Scalability: Local teams with central management
- Engagement: Flexible creative themes and consistently high user delight
- Trust: The client came straight back for round two
USA Operations
This roadshow underlined the strength of our USA base in Las Vegas. Centrally located, it allows us to provide fast, cost-effective coverage across the country, from coast to coast.
Snapmatix continues to deliver AI photo booth brand activations at scale, with generative AI-powered experiences that excite audiences across North America.
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