Case Study: Engaging a Traditional Audience with AI Photo Booth Brand Activation – Bond Forum, London
How do you engage a traditional, conservative audience and stand out from the competition? For B2B customers accustomed to the standard event format, delivering something fresh and inventive was the perfect way for our client to differentiate themselves.
That is why creative agency DRPG partnered with Snapmatix (formerly Snapmatic AI in the UK) to design an unforgettable AI photo booth brand activation for a Bond Forum in the heart of London.
Active Participation Through Generative AI
Our brief was to mirror the event’s creative theme: a soft cell-shaded animation style representing the client’s users, combined with subtle references to their London workplace. To add depth and variety, we introduced multiple AI animation styles, showcasing the versatility of generative AI.
We also created a series of steampunk-inspired AI images, incorporating elements of Leadenhall Market into the backgrounds as a further nod to the event’s location and character.
Wowing a Traditional Audience
Although the institutional bond investor audience tends to be conservative, the appeal of this innovative interactive experience was clear. Attendees were queuing eagerly, engagement levels were exceptional and social sharing exceeded expectations.
By combining cutting-edge AI technology with a tailored creative approach, this AI photo booth brand activation in London proved that even traditional audiences can be captivated by AI-powered event experiences when the outputs are aligned seamlessly with the event’s theme.
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