Case Study: London AI Photo Booth Brand Activation for INEOS at Battersea Power Station
In June 2024, creative agency DRPG partnered with Snapmatix to deliver a custom AI photo booth brand activation in London for their client, INEOS.
The month-long installation took place at the iconic Battersea Power Station, in the heart of London. Visitors were invited to step into the adventure with the ‘Weekend Adventurer AI’ photo booth, choosing backdrops including mountains, sea, forest or snow. Each participant left with a personalised, branded image that highlighted the Grenadier’s off-road capability and adventurous spirit.
Creating a Seamless AI Photo Booth Experience
Because this was a longer-term activation, we deployed an iPad-based AI photo booth solution with a hardwired internet connection. This ensured a maintenance-free experience for brand ambassadors on-site, whilst still delivering reliable and high-quality outputs.
The biggest technical challenge was the seamless integration of the Grenadier vehicle into the AI-generated images. Working closely with DRPG’s creative team, we ensured the car blended naturally into every backdrop, making the branded images authentic and visually striking.
Driving Engagement Through Interactive Brand Activations
The AI-powered photo booth was a clear success with visitors, providing a fun and immersive way to connect with the INEOS Grenadier. More than just a photograph opportunity, it created a memorable brand activation in London that reinforced the vehicle’s rugged identity, all within the Battersea Power Station experience.
This project demonstrates how AI photo booths for brand activations in London can deliver engagement, shareability and lasting impressions. By combining cutting-edge AI technology with strong creative direction, Snapmatix helped bring the Grenadier’s adventurous spirit to life in a way that resonated with potential customers.
