Case Study: Legacy Portraits with AI for Will Power

Client: Canadian Association of Gift Planners – Will Power Campaign
Agency Partner: Daughter Creative
Region: Canada (English and French Canadian markets)
Launch: September 2025

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The Challenge: Bringing Legacy Giving to Life

Will Power is a national public education campaign encouraging Canadians to leave a gift to charity in their Will. The message is simple but powerful: anyone can make a difference, and even leaving just 1% of your estate can have a lasting impact.

As part of its mission to inspire Canadians to think about their legacy, Will Power wanted to create an interactive, personalised experience that would:

• Capture attention online and at events.
• Reflect the campaign’s theme of “legacy” through a creative, shareable output.
• Operate seamlessly in both English and French Canadian.
• Adhere to strict requirements for personal data collection and consent.

The brief was to design and deliver an AI-powered portrait booth providing a national-scale digital activation.

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The Solution: Snapmatix AI Filter + Landing Page

Daughter Creative partnered Snapmatix to build an AI photo actiation that allowed users to generate their own AI “Legacy Portraits.”

Key elements included:

• Custom Data Capture: Integration with Typeform to meet Canadian data protection and consent requirements.
• Bilingual Delivery: English and French Canadian versions of the tool, with all copy and outputs tailored to each audience.
• Branded AI Outputs: Portrait-style images styled in line with the Will Power campaign aesthetic.
• Simple UX: A QR-to-form flow ensuring frictionless participation for online and event users.

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The Results: Engagement With Meaning

Participants were able to:

• Create a personalised AI legacy portrait in seconds.
• Share their image online, spreading awareness of the Will Power campaign.
• Engage emotionally with the idea of legacy giving through a creative, memorable output.

For Will Power, the AI filter was more than a digital novelty. It became a storytelling tool, reinforcing the campaign’s message that anyone can leave a legacy.

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Conclusion

The AI Legacy Portrait activation demonstrated how generative AI can amplify a campaign’s emotional impact while meeting practical requirements of compliance, bilingual delivery, and national reach.

For Will Power, it showed that the message “anyone can leave a legacy” can be brought to life not just through words, but through interactive experiences that resonate on a personal level.

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https://www.willpower.ca/legacy/

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