Enterprise-Grade Security for World-Class Experiences

At Snapmatic, we are in the business of delight and surprise.  Whether it’s turning a Formula 1 fan into a driver or transforming a conference attendee into a cyberpunk avatar, our AI Photo Booths create "stop-and-stare" moments. But there is one thing we take even more seriously than our creativity: Your Privacy.

We work with some of the biggest names on the planet - from Lenovo to global tech giants and agencies like Nteractive. High-profile customers trust us not just because our tech is "awesome" (which it is), but because our security is ironclad.

Here is how we handle customer data, keeping it secure, anonymous, and entirely yours.

The "Secret Sauce": Anonymous Workflows

We believe the best way to protect personal data is not to collect it in the first place. Our standard workflows are designed to exclude Personally Identifying Information (PII).

When you step up to a Snapmatic booth or use our mobile-first solutions, we aren't building a dossier on you. We are processing an anonymous user image. The system takes the photo, the AI performs its magic, and the result is delivered. We strip away the risk by stripping away the identifiers.

Our Core Data Principles

Our approach isn't just about "good vibes" or a vibe coded security nightmare - it is backed by a rigorous Data Protection Policy aligned with GDPR and CCPA. We operate strictly on the following three principles:

• Data Minimisation: We never collect more data than necessary. In our world, this means we actively avoid solutions that involve the collection of visitors’ names, addresses, or emails unless absolutely required for delivery. If the goal is a cool photo, we don't need your life story.
• Storage Limitation: We treat data like a hot potato- we don't want to hold it longer than we have to. We must delete the data collected as soon as it is no longer needed for the original purpose: producing your picture. Once the magic is made and delivered, the raw data is gone. Every project we deploy has a custom image retention policy to align with your requirements.
• Purpose Limitation: Your face is yours. We must not use the data collected for anything other than the original purpose. You will never see your face pop up in our annual report or on a billboard unless you have explicitly agreed to it. Violating this would violate our core trust.

The AI Promise: No Training on Your Data

This is the big question everyone asks, so let’s be crystal clear: No user data is used to train any AI models.

Our AI is a tool we use to generate art, not a sponge soaking up your likeness for future algorithms. Your images are processed to create the output and then they exit the pipeline. We respect the integrity of your digital identity.

Certified Secure

We don't just say we are secure; we prove it.

• ISO 27001 Alignment: We have engaged in a programme of Information Security Management aligned to the international standard ISO 27001, ensuring best-practice processing.
• Data Subject Rights: We fully support your rights to access, rectification, and erasure (the "right to be forgotten").
• Breach Protocol: In the unlikely event of an issue, we have strict incident management processes to inform stakeholders without undue delay.

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Exceeding CCPA & COPPA Standards

While our core framework is built on the rigorous GDPR (General Data Protection Regulation), we know our US clients have their own specific compliance needs. Because GDPR is widely considered the "gold standard" for privacy globally, our compliance with it means we are already operating at a level that meets - and often exceeds - US state and federal requirements.

California Consumer Privacy Act (CCPA) ReadyThe CCPA focuses heavily on the right to know what data is collected and the right to opt-out of the sale of personal data.

• No Data Sale: We do not sell user data. Ever.
• Right to Delete: Our standard workflow involves deleting data immediately after the "magic" is delivered. This "deletion by default" means we are automatically compliant with the strictest data retention requirements.

COPPA (Children’s Online Privacy Protection Act) Safe For events where families or minors might be present, safety is paramount. COPPA strictly regulates the collection of PII from children under 13.

• Anonymous by Design: Because our standard workflows do not require collecting names, emails, or physical addresses to process an image, we minimize the risk of creating PII profiles for minors.
• No Behavioral Tracking: We do not track users across the web or build behavioral profiles, ensuring a safe, contained environment for all guests.

Whether you are in San Francisco, Las Vegas, or London, our security protocols travel with us.

Conclusion

We built Snapmatic to be the best AI photo experience in the world. Part of being the best is ensuring that our clients - and their guests - can enjoy the experience without worrying about their privacy.

We are proud to be the trusted partner for high-profile activations globally, delivering fun, speed, and safety in equal measure.

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