AI Photo Booth - Lenovo

This AI photo booth brand activation was a little more complex than your average project:

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Outdoor.

Gesture controlled.

x3 different format outputs.

In November, in London.

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Commissioned by the creative events agency TBA Plc, the transformational AI Photo booth was the central activation feature of this challenging and groundbreaking OOH campaign by Lenovo.

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We built 6 different 'every day heroes' of work archetypes AI Themes rather than fantastical themes to reflect the use of AI in everyday professions.

A departure from the typical fantasy fare, but challenging in its own way.

Realism and consistency were key with this AI Photo booth Brand activation - bringing the campaign alive through a Hyper-personalized branded takeaway (digitally and via a physical photo print).

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This AI brand activation was run across a 3 week period in a busy public facing thorough fare - with high impact engagement.

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We’re proud to have successfully delivered Lenovo's Smarter AI for All activation, an immersive experience that took visitors on a journey into the transformative world of AI. From gesture-controlled technology to personalized AI-generated photos, this activation showcased how Lenovo is shaping the future of work and life.

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Have you experienced the future of AI yet?

At Lenovo, we believe AI should be for everyone, and our Smarter AI For All brand experience is bringing that vision to life.

As we wrap up our incredible activation at Canary Wharf, we’re excited to share that next stop is Victoria!

The Lenovo Portal offers a fully immersive, 360-degree journey where visitors can explore the transformative power of AI.

Using gesture-controlled technology, step into six different industries, generate a custom AI image, and experience how Lenovo’s solutions are shaping smarter ways of working and living.

Guests also walk away with a printed version of their AI creation and a Lenovo-branded tote bag.

Here’s where to find us:

📍 Canary Wharf: Nov 26–27

📍 Victoria: Dec 4–5

📍 Waterloo: Dec 10–11🕢 7:30 AM – 7:30 PM

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Check out the video here‍

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And more details about Lenovo's AI solutions here

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