Custom AI Photo Booth - Generative AI Summit 2024

OVERVIEW

See how an AI photo booth transformed the Generative AI Summit 2024 with engaging brand activation, boosting interaction and creating shareable moments for attendees.

client

IQPC

LOCATION

London, United Kingdom

DATE

May, 2024

AI Photo booth at the Generative AI Summit 2024

What We Did

Case Study: AI Photo Booth Experience – 2nd Annual Generative AI Summit, London

In May 2024, Snapmatix (formerly Snapmatic AI in the UK) was proud to contribute to the 2nd Annual Generative AI Summit in London — a key gathering for leaders in AI, Data, Technology, and Innovation.

Hosted at the iconic Tottenham Hotspur Stadium by IQPC, this two-day conference explored the strategic implementation of Generative AI across modern enterprises, moving from early trials towards value-driven applications.

Personalised AI Photo Booth for Corporate Events

To enhance the delegate experience, Snapmatix delivered a custom AI photo booth brand activation that offered personalised AI-generated images. The objective was to create memorable, shareable moments that would resonate with attendees, while reinforcing the conference’s theme of exploring cutting-edge AI technologies.

Evening Reception – Custom “Underwater” AI Photo Booth Theme

For the evening reception, sponsored by Snorkel AI, we designed and delivered a bespoke “underwater” themed AI photo booth experience. This custom build was added to our wider library of off-the-shelf themes and was carefully aligned with Snorkel AI’s brand identity.

As guests mingled, they were invited to generate their own unique AI-created images, transforming their likenesses into an immersive underwater world. This not only provided a fun, creative outlet but also acted as a conversation starter, sparking discussions around the opportunities and challenges of Generative AI.

Results – AI Photo Booth Brand Activation in London

The AI photo booth experience proved to be a major success with attendees. The underwater theme drew significant engagement, particularly from a highly knowledgeable and technically focused audience. Conversations naturally developed from the creative outputs into deeper discussions on the enterprise adoption of AI.

By combining entertainment with thought leadership, Snapmatix’s AI photo booth for corporate events in London created meaningful touchpoints that aligned seamlessly with the summit’s focus on the strategic, practical applications of AI.

Why It Worked

  • Customisable: Tailored to match sponsor branding and event identity
  • Engaging: Provided a fun, memorable break that encouraged networking
  • Relevant: Sparked discussions directly linked to AI’s role in business
  • High Quality: Delivered professional, shareable branded content instantly

Conclusion

The 2nd Annual Generative AI Summit, London was a resounding success, and Snapmatix was proud to play a role in enriching the delegate journey. Our AI-powered photo booth activations not only entertained but also facilitated meaningful conversations, making them a clear solution for events centred on AI’s impact and execution.

A heartfelt thank you to the team at IQPC for their continued trust in Snapmatix.

Participants engaged with the AI photo booth during the event.

The campaign generated organic impressions on LinkedIn.

A total unique AI portraits were created.

Registrations for the booth reached within the first 8 hours of launch.

Testimonial

Our attendees loved the unique, stylized images and the overall buzz it created was unparalleled. Highly recommend for any event looking to amaze and entertain their audience who've seen it all before!

Nicole D, IQPC