Superhero AI Photo Booth Brand Activation for Engage Works – InterContinental London
Despite being tucked away in one of the darkest corners of the InterContinental, the Engage Works stand became a major attraction at this PropTech showcase. Over two days, more than 2000 visitors stopped by to explore some of the most exciting innovations in the property technology sector.
Cutting-Edge PropTech Experiences
Highlights included:
- Foundation – Engage Works’ dynamic, web-based presentation platform designed to accelerate property sales.
- Interactive Scape GmbH – Object recognition table featuring Symetri Europe’s Unity office VR walkthrough.
- Apple Vision Pro – Demonstrating the future of immersive experiences.
- Kimatica Studio – Real-time motion tracking projection, encouraging playful interaction.
- Snapmatix AI Photo Booth – The star of the show, transforming guests into superheroes and artistic avatars.
The AI Photo Booth That Stole the Show
The Snapmatix AI photo booth quickly became the biggest draw of the stand. Delegates queued to create their own superhero transformations, generating personalised branded content that they were eager to share. Unsurprisingly, the ‘Heroes’ theme was the most popular, aligning perfectly with the event’s atmosphere of innovation and possibility.
Driving Engagement and Sales Conversations
Beyond the fun, the AI photo booth brand activation played a strategic role — attracting visitors from across the show floor and creating meaningful engagement opportunities for the Engage Works sales team. By drawing attendees in, the activation supported conversations around Foundation, their property software solution, helping to connect product demos with a wider audience.
