Motorsport Paddock Club – Premium AI Photo Booth Brand Activation
In July 2023, our custom AI photo booth embarked on a global tour, beginning with a prestigious hospitality engagement at the renowned Formula 1 Paddock Club.
A Visionary Commission
Working with leading motorsport brand experience agency Velocity, Snapmatix was entrusted with delivering a guest engagement experience worthy of one of Formula 1’s most exclusive hospitality environments. The brief was clear: to create an interactive activation that matched the prestige of the Paddock Club whilst reflecting the identity of a world-class F1 team.
Tailoring Image Outputs with Precision
This deployment presented a unique creative and technical challenge. We were tasked with designing AI-generated image outputs incorporating specific, tightly controlled visual elements. Every detail had to align with the brand, ensuring that each image met the highest standards of both creativity and precision.
Due to client confidentiality, the final outputs remain under embargo. However, the work completed represents some of our most advanced achievements to date, blending AI generative techniques with fixed design elements to deliver flawless, high-quality results.
Raising the Bar for F1 Hospitality
This project pushed the boundaries of what is possible with AI photo booth brand activations in premium event settings. By tailoring outputs to the exacting requirements of a global motorsport brand, we created an immersive guest experience that was both memorable and authentic to the world of Formula 1.
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