Case Study: Personalised Football Trading Cards for Lenovo Accelerate London
Client: Lenovo
Agency: TBA PLC
Event Date: June 2025
Venue: InterContinental Hotel, London
Overview
To celebrate Lenovo’s announcement as an Official FIFA Technology Partner, TBA PLC and Snapmatix collaborated on a bespoke AI photo booth brand activation in London.
The goal was to showcase Lenovo’s global technology leadership through an interactive experience that combined AI innovation, sports culture and personalisation at scale.
The Experience
Attendees were invited to create their own AI-generated personalised football trading cards, available both digitally and physically. In less than a minute, each guest could:
- Choose a theme: Retro, Modern or Futurist
- Enter their name for a customised design
- Receive an AI-generated image and football-style stats based on their likeness
- Leave with a professionally printed trading card, housed in a hardcover display case with stand
The activation area was fully branded, with custom backdrops and immersive design. Snapmatix’s team managed real-time AI generation, printing and packaging, ensuring a seamless premium guest experience.
‘This brand activation was a premium alternative to traditional event giveaways, offering a hyper-personalised memento that people proudly displayed on their desks.’
Execution Highlights
- Two AI photo booths with dedicated high-speed print stations to meet demand
- Three custom AI football themes for guests to select from
- Over 800 personalised trading cards printed and delivered in just four hours
- Fully staffed and managed by Snapmatix’s UK team, with on-site support, logistics and quality control
Engagement and Impact
These AI-generated cards worked as both digital and physical takeaways. Their premium design and durable format meant they lived far beyond the event, proudly displayed on office desks and mantelpieces at home.
This extended Lenovo’s brand presence and created ongoing visibility for both Lenovo Accelerate London and the company’s landmark FIFA partnership.
‘Unlike most event giveaways, these cards stayed with attendees, sparking conversations and keeping Lenovo front of mind long after the event.’
A Partnership That Delivers
This activation marked another standout moment in the partnership between Lenovo and TBA PLC. From concept through to execution, it reflected their shared commitment to innovation, quality and guest experience, and demonstrated the power of AI photo booth brand activations in London for global brands.
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