CBRE opened two Sydney office towers within a week of each other, and wanted guests at both launch parties to leave with a picture of themselves inside the building they had just walked into. Snapmatic built two virtual AI photo booths, one for 477 Pitt Street and one for 255 Pitt Street, running entirely from a QR code on the guest's own phone.
Client: CBRE (Property Management, IFM Investors)
Event: Official launch parties for 477 Pitt Street and 255 Pitt Street
Location: Sydney, NSW, Australia
Date: February 2026
The Challenge: two towers, two brand systems, one build
477 and 255 carry different marks and different color palettes, green for one and black for the other. No single visual treatment covered both, so each launch had to look like its own building while sharing one underlying experience.
The activation also had to work without hardware on site. Both parties needed their floor space for guests, so the whole thing had to land on the phone people already had in their hand:
Each tower needed its own logo lockup, color scheme and background imagery.
Guests would arrive on any phone and any browser, with nobody standing there to talk them through it.
The generated background had to read as the real interior, not a generic office lobby.
Images needed to appear on screens during the party and stay downloadable in high resolution afterward.
The Solution: "What is your 2026 for?"
We built one virtual booth engine and skinned it twice, so 477 ran in its green treatment and 255 in its black one. A guest scans the QR code from a poster in the lobby, picks three words describing what their 2026 is for, then takes a photo on their phone. The AI places them inside their own building in smart business attire, with the three chosen words set into the frame. CBRE supplied high-resolution interior photography of both towers, and we fed those images in as the background reference so the room behind each guest belonged to the tower they were standing in. A live gallery cycled the most recent images on screens through the evening, a password-protected gallery held the full-resolution files for download, and CBRE received the complete set afterward. It's the same QR-first approach behind TechnologyOne's virtual AI photo booth roadshow, rebuilt here as a custom AI theme for each address.
Why It Worked
Guests recognized the room behind them, because the backgrounds came from real interior photography rather than a stock office.
Choosing three words made each image a statement about the person, not a filter applied to them.
Running on phones meant no queue, no floor space and no staffing, which suits a launch party where people are already moving around.
Both towers kept their own identity while CBRE paid for one build, an approach that also carried the virtual booth we ran for an association conference.
Conclusion
Two buildings, two brand palettes, two dates and no hardware. The interesting part of this project wasn't the AI, it was the discipline of keeping one codebase honest to two visual identities and fixing what the first event exposed in time for the second.
Building launches are a good fit for an AI photo booth because the venue is the story. When the background is the tower everyone came to see, the photo does the work of the invitation.
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