Roshen Retail - Steampunk AI Photo Mirror
Client: Roshen Retail Romania
Location: Bucharest, Romania
Date: November 2025 - Permanant instore installation
Activation Type: In-store AI Photo Mirror
Theme: Custom Steampunk confectionary Fantasy
Overview
Roshen, a leading international confectionery brand, approached Snapmatic to design an interactive AI photo mirror experience for their new flagship stores. The brief was to create a permanent activation that reflected Roshen’s playful brand identity while seamlessly aligning with the store’s intricate Steampunk-inspired interiors. The goal was to blend artistry and technology to create a sense of Victorian-modern fantasy.
The Experience
Snapmatix delivered a bespoke AI-powered photo mirror that transformed guests into Steampunk-inspired characters within seconds. For this installation, hardware was provided by the client’s preferred local contractors, while Snapmatix engineered the software architecture and user experience (UX).
Visitors step up to the mirror, strike a pose, and instantly generate a high-fidelity portrait - complete with Roshen branding. The system provides a seamless dual-delivery: a high-resolution digital file via QR code for social sharing, and a premium physical print to take home.
Key features included:
- Frictionless UX: Optimised for high-traffic retail environments, moving from capture to print in under 60 seconds.
- Hyper-Personalised Themes: A custom AI model that incorporated actual Roshen products into the Steampunk artwork.
- Bilingual Interface: A fully localised UI (Romanian and English) to cater to both local residents and international tourists.
The Result
The AI photo mirror has become a flagship feature of the Roshen retail experience. It has successfully turned passive store visits into immersive brand stories, driving significant organic reach as guests share their “sweet moments” across Instagram and TikTok.
This project demonstrates how AI brand activations can elevate traditional retail environments - converting footfall into engagement and providing shoppers with a premium, tangible keepsake that keeps the brand "top of mind" long after they leave the store.
Roshen Land opened its doors with an artistic moment that transformed the opening into a real show.
We are waiting for you every day on Bd. Unirii no. 20, to discover the Roshen experience: fine delicacies, interactive showcases, prize raffle and many other surprises, all in a fairytale atmosphere.
The first Roshen concept store in Bucharest awaits you.
