Case Study: AI Photo Booth Brand Activation – Mission Impossible F1 Experience
The Mission
When last-minute changes derailed a Mission Impossible-themed F1 activation, we were faced with a daunting challenge: an empty stand, a single graphic, and a looming live event.
That’s when Velocity Experience, a leading sports activation agency, called on Snapmatix to step in and deliver an engaging AI photo booth brand activation that could save the day.
The Call to Action
On the Monday — just one week before the live event — we received the brief: design and deliver a captivating AI photo booth experience to fill the space. With a 2.5m ceiling height, a semi-outdoor environment, and a tight deadline, the odds were stacked against us.
Inspiration Strikes
We found our breakthrough in an iconic Mission Impossible image of Tom Cruise clinging to the back of a train. Despite technical hurdles, we knew this was the key to creating an unforgettable AI-powered photo booth for sports events.
Creating the Experience
- On-Site Mock-ups: Initial test shots were mocked up in our workshop, but most of the development was completed live onsite.
- AI Magic: Using the Snapmatix AI background removal service, participants were seamlessly placed into the action scene.
- User Guidance: An overhead relay screen helped guests align themselves perfectly, with a brand ambassador guiding them through the process.
- Cinematic Finish: A film grain filter harmonised each capture with the Mission Impossible backdrop, ensuring a polished, cinematic look.
The Big Reveal
Final images were displayed instantly on-screen, and users could scan a QR code for their digital takeaway — making the AI photo booth activation both interactive and highly shareable.
A Physical Connection
What set this activation apart was its physicality. Guests performed an activity that captured the adrenaline-fuelled Mission Impossible ethos. The result was a memorable AI brand activation that delivered both engagement and relevance.=
Ready to Create Your Own Blockbuster Activation?
Whether you’re planning a sporting event, film launch, or corporate brand experience, Snapmatix delivers AI photo booth activations that excite audiences, generate shareable content, and make your brand the star of the show.
👉 Get in touch today to discuss your next AI photo booth brand activation in the UK or globally.
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